How to Calculate Bounce Rate Percentage

Bounce rate shows the percentage of sessions where a visitor lands on a page and leaves without taking another tracked action or visiting another page.

Bounce rate formula

Bounce rate = (Bounced sessions / Total sessions) × 100

Example 1: simple bounce rate

A page gets 800 sessions in a week. Out of those, 320 are single-page visits with no further action.

1. Bounced sessions = 320
2. Total sessions = 800
3. 320 / 800 = 0.4
4. 0.4 × 100 = 40%

The bounce rate is 40%.

Example 2: landing page campaign

An ad landing page gets 1,250 sessions, and 875 leave without another tracked action.

1. 875 / 1250 = 0.7
2. 0.7 × 100 = 70%

The bounce rate is 70%.

What counts as a bounce?

That depends on your analytics setup. In a simple setup, a bounce is usually a session with only one page view. In event-based analytics, it may mean no engaged action was recorded.

How to calculate it fast

If you already know bounced sessions and total sessions, this is a standard percentage problem: what percent is one number of another? You can use our percentage calculator for a quick check.

For the core method, see What Percentage Is X of Y? and Percentage of Total.

How to read bounce rate

• A lower bounce rate often suggests better engagement, but context matters.
• Blog posts, FAQs, and contact pages can naturally have higher bounce rates.
• Landing pages should be judged alongside conversions, not bounce rate alone.

Common mistakes

• Comparing bounce rate across pages with very different intent.
• Ignoring tracking setup and missing events.
• Treating every high bounce rate as a problem.

FAQ

What is the bounce rate for 45 bounces out of 150 sessions?

(45 / 150) × 100 = 30%.

Is a high bounce rate always bad?

No. Some pages answer the question immediately, so users leave satisfied after one page.